5 Major Customer Needs You Must Master For Success In Business
People ask me regularly how to meet their customers’ needs, increase the number of sales they make, and promote a loyal customer base.
Want to guess my answer? Know what your customers needs are. This is the most important key to a great customers experience. Happy customers are crucial to business fortune.
Do you know your business customers needs? Do you know what to do to make them loyal to your brand and even refer you to others?
Customer needs are those things customers expect when paying for a product or service. They are the influential factors that trigger them to buy your product or service. You need to find out about your customer’s needs in order to be successful in business.
Knowing and meeting customer needs is crucial for any business that wants to secure and entice new customers. Every thriving business whether it trades explicitly with individuals or other businesses must know what its customers need are.
This understanding can be used in the best interest of the business to persuade new and existing customers that doing business with you is in their best interests.
Requesting feedback from your customers at every step of your operation will help you identify what their needs are, You can identify customer needs in a number of ways, for example, by conducting focus groups, listening to your customers, customers interview, survey, from social media, or doing keyword research.
I advise every business owner and team members to master these following customers needs for maximum impact:
- PRICE
Price is how much payments or fees a business charges its customers for its product or service. Pricing is important to you for income generations, at the same time it’s important to your customers. Customers are more interested than ever about price thereby looking out for the best price possible. They want a fair price.
Are they getting the best deal? Is this comparable to your competitor? Are they paying for convenience or getting the highest product quality available?
If you’re competing against companies with similar products, price could be a big factor in a customer’s purchase decision unless you are offering a better value or high class product or services.
If you charge more, compensate that with better customer service or bonus features to justify the price. Never mask or manipulate your prices.
When you offer the right kind of discount to customers who are cost-conscious, it could help you win more business.
For a maximum business revenue generation, it is crucial for a price to match the quality of the product or service that the business is offering.
2. QUALITY
Quality is the standard of the product or service a business is offering.
No matter how much they pay for a product or service, customers always want some degree of quality. The higher the price of the product or service a business is selling, the higher the customers expectation.
Your product/service quality must satisfy your customers and meets their express and implied requirements. Quality helps builds trust with your customers and fuels recommendations and referrals.
Have faith in your product, be open to modification recommendations and always aim to give customers exactly what they need and request for, not what you assume they need.
3. CHOICE (Options and alternatives)
Customers want options and choices — but not too many so they don’t get overwhelmed. They value opportunities to choose from different options offered to them.
Empower your customers by giving them critical choices; from what products and services they purchase, to how they interact and relate with you or your service team, but do not let them feel stressed by the amount of choice they have.
Be readily available in their sales journey.
They expect and depend on you to help them make the best choice based on the fact that you are more knowledgeable. They get upset when they have made a decision and later feel you knew all along a better way, but never made the suggestion.
4. CONVENIENCE
Customer convenience is an aspect of customer experience that saves the customer effort and time in doing business with you. It is an essential element in determining how customers make their findings and conclusions about what to purchase, where to go, what services to use and with whom to relate for positive outcomes. It relates to something being easier, quicker or generally less hassle for them.
Customers want convenience and are often willing to pay more for it. Please remember that customers want convenience on their terms, not yours. They are choosing those brands who provide convenience in the way they like — not the other way around.
For example, buying household items or food online instead of transiting to a mall or restaurant is a big convenience to the customers. Most Customers are always happy to pay an extra delivery fee for the convenience of being able to make an order from where they are.
5. TRANSPARENCY
This is business practice that values corporate honesty and encourages businesses to communicate positive and negative information with their customers. It is the practice of adopting an open way of treating customers and being honest with them.
When you operate full transparency with your clients, it creates robust and more valuable relationships that enable you meet your income goals. It is a prerequisite to success.
Are you right or wrong in a situation? The best thing is to be completely honest with your customers about what actually happened.
Be truthful and accurate, keep the promises you make, be timely and responsive and maintain two-way communication.
Happy customers are crucial to business fortune.
For your customers to keep their loyalty to your business, they need more than just a viable and satisfactory product. Remembering these needs will help you increase the number of sales you make and promote a loyal customer base.
If there is a slightest sign that you are ignoring them, they will lose faith quickly. Don’t make them chase you. Always make them feel they are the most vital deal in your day.
Customers want to see that you understand what it takes to make them feel safe and happy and that you genuinely want to help.
Also, learn to always appreciate their time, attention and consideration.
