7 Ways to Boost Your Customers Experience Drastically
Great Customers Experience is the key to radical and constant growth in business. A happy customer is a happy business.
Are you having challenges and finding it difficult to retain customers? Is your revenue growth at a standstill or declining? Are you giving your customers an experience that will make them come back to you and even refer you to others? Are you feeling overwhelmed by these challenges?
Customers are important to your business because they drive revenues; without them, businesses cannot continue to exist. They are crucial to the success of any business since they represent its fundamental source of revenue. Success requires deliberate action.
Customers, apart from the service or product satisfaction they want, are also looking for a good, friendly and welcoming service. They want an experience of a life time just like you do.
Great customer experience is a must for every business and you must ensure you improve on this continually for maximum impact.
These are ways To Improve Your Customers Experience:
Understand who your customers are
Knowing your customer is key for any business endeavor. Understand the type of people, their demographic and psychographics. understand what they want and the most effective way of making your product or service available. By understanding what your customers care about, you can start creating content to meet their needs.
Who are your customers?
· What do they care about?
· How do they perceive your business?
· What content type do they like?
Create an emotional connection with your customers
Customers are 3 times more likely to purchase and recommend your product or service if they have an emotional connection with your business. Communicate with your customers in a personal and human way. Focus on creating content that tells authentic stories about your business, and how you are working to find solutions to the challenges that your customers face in everyday life. To emotionally connect with customers we must listen. When we listen, customers tell us what they need — in their words. Know their pain points and show that you care about them.
Create a clear customer experience vision
Create an aspirational vision statement on how your business has chosen to service its customers, that lays out the key aspects of what your customers need and expect from your business and the experience you want to give them. Base it on reality and be specific. Focus on the bigger picture and put your customers at the centre.
Create a Memorable Customer Experience
Make each customer interaction amazing and magical. Each time you interact with a customer or client, you want to establish a connection and build a meaningful relationship. This can be done in person, or automated with email marketing, but be sure to stay consistent with your customer interactions. Once you set your standard, you’ll have customers choosing you every time. Show empathy and gratitude. Treat customers as you want to be treated as a customer. Be fair to them, from pricing to terms of service to contract length, customers expect fairness from a company. Help customers choose. Be available and be cheerful.
As Jeff Bezos said it: “We don’t make money when we sell things. We make money when we help customers make purchasing decisions”
Capture customer feedback in real time
This is the live review you request the customers to give on your business’s website or mobile app, immediately after they have used a product or service. You can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey. It offers valuable insights related to the dissatisfaction of the customer towards your business.
Think about the lifetime value of the customer
It is the amount your business can reasonably expect to earn from a customer over the entire lifetime of the relationship. Customer retention is far less expensive than customer acquisition. Think about the value and give the best experience. Finding your Customer Lifetime Value will make you think, not just about the sale, but about the full customer journey: when, where, why, for how much, and how often do your customers make a purchase. Answering these questions will bring valuable insights, and help you spot issues you may not have noticed before. To calculate CLV Exponea
It’s all about the customer
When you have a customer, you should be focused on that customer. It’s all about a wonderful Customer experience. Be clear on 3 things when it comes to customers:
a. Who they are.
b. What they want.
c. How every job connects to giving customers what they want.
It’s a seemingly simple step but an amazing way to make customers feel special.
In conclusion, to build loyalty and retain customers, you need to deliver better experience every time you interact with them. Improve on the last experience. A great customer experience is personalized, timely, relevant, simple, seamless, remarkable, memorable, and consistent.
